The Seeding Co. Contact
China market entry

We run Xiaohongshu (RedNote) for global brands.

Account setup, content operations, paid placement — plus every advertising filing, qualification review and platform registration the Chinese market requires.

2

Only two agencies in China hold this licence.

We are one of two agencies licensed to run paid placement on Xiaohongshu. We buy your placement directly. Registration and filings sit with us — your team does not have to file any of it.

Product discovery feed on a shopping app
The platform

Chinese shoppers check here before they buy.

People search a product category on Xiaohongshu, read what other buyers wrote, and decide whether to order. For most consumer categories, the platform sits directly in front of the purchase.

It is also the least expensive place to find out whether China wants your product. Real content in front of real buyers — before you commit to a store, distributor or inventory plan.

That is why we start every brand here rather than with a full market launch. The platform answers the demand question first, and it answers it cheaply.

Scope of work

From registration through paid placement.

01

Account setup

We register your brand on Xiaohongshu and take the account through the platform's review, including the category qualification your product needs.

02

Content operations

We plan and write the notes that go out on your account, and brief the creators who post about the product. Everything written in Chinese for a Chinese reader.

03

Paid placement

We buy placement behind the content, track which notes are getting traction, and put budget behind those until they reach a wider audience.

Terms

Two ways to work with us.

Pick the one that matches how much you want to commit before you have an answer about the market.

Nothing billed before registration

Managed operations

Research, plan, compliance and registration are free. Once your brand is successfully registered, we charge a one-time registration fee plus an ongoing service fee.

Before
Research, plan, compliance — no charge.
Trigger
Billed once registration succeeds.
After
One-time fee, then ongoing service fee.
Paid only on sales

Distribution

No upfront payment and no fixed fee. We take a share of the sales we generate, nothing else. Test the Chinese market without putting budget in first.

Before
No setup cost, no retainer.
Trigger
Paid when an order is placed.
After
An agreed share of what we sell.
Included

Ten professional services we provide.

The operational work we run on your account, end to end.

  1. 01
    Account setup
  2. 02
    Data reviews
  3. 03
    Daily campaign monitoring
  4. 04
    New platform features
  5. 05
    Account & campaign guidance
  6. 06
    Manual DMP audience building
  7. 07
    Media planning
  8. 08
    Market insights
  9. 09
    Category & product selection
  10. 10
    Note content creation
Where to start

Tell us what you want to sell in China.

Send us the product. We will put together a free read of your category on Xiaohongshu — which brands are active, what they are running, and where the gaps are.

The category read is free and carries no obligation. Written in English, delivered as a document.